Engagement is something that a lot of people don’t realize is a big SEO ranking factor. Most business owners focus on things like on-page SEO or backlinks (and both of those important), but engagement has become a very important piece of the SEO puzzle.

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Basically, content is information that provides answers to your ideal clients. Questions may be answered in the form of blogs, audio or podcasts, videos, infographics or any other type of content that you can think of.

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