What is Content?
Basically, content is information that provides answers to your ideal clients. Questions may be answered in the form of blogs, audio or podcasts, videos, infographics or any other type of content that you can think of.
Why is Content Important?
First you need to know Google’s mission and Google’s vision.
Google’s mission stated mission is:
To organize the world’s information and make it universally accessible and useful.
Their vision is:
To provide access to the world’s information in one click.
If you look at both of those, the big word that stands out is information.
What Does Google Want?
Google wants content and they want to provide it in one click, which means they want to make sure that they’re providing the best content in response to whatever people are searching for, so that website searchers don’t have to continue searching.
Google wants to provide the most relevant answers to searcher questions, in the quickest, most efficient way possible.
Content is What Drives Google
In other words, content is what drives Google. It’s what feeds Google
All search engines are, is a way to find content, and ultimately, users come to your website for your content. They don’t go to your website because it’s pretty; website visitors are looking for answers to a question they have.
In fact, some of the most beautiful websites will actually take too long to load, which will impact whether search engines even show you in their search results.
Write For Your Clients, Not For Google
You need to ensure you’re writing for your client, not for Google. Sometimes business owners or SEO specialists know how to game the system and they will write content that sounds logical for Google, but once a user clicks on that search result and goes to the website, the content will not read naturally for an actual person.
Content is a Top 3 Ranking Factor
Google has actually come out and said outright that quality content is one of the three biggest ranking factors when it comes to how they rank websites for search results.
So at the end of the day, it is crucial that you focus on creating the best content you can, and answer the questions that your ideal clients are asking.